Tufano filed C036 in Lackawanna County, naming Better Life Foods Inc. and the same three Levy defendants from C039 among many others, roughly 17 months after C039 was dismissed for lack of jurisdiction.
Source — lpa-homes.org ↗Tufano v. Better Life
2026-01525 · Lackawanna County
About this case
Evidentiary treatment: This summarizes the plaintiff's own allegations as stated in the complaint or docket record cited below. It reflects what was filed, not a court finding, and is not a determination that the allegations are true.
Plaintiff alleges he created a proprietary protein-bar recipe, “Best Bar,” on Dec. 1, 2020, combining whey protein powder, beef fat tallow, honey, vanilla, and salt in a formulation he says is unique enough that no other maker would independently arrive at it.
He alleges Jake Levy placed five orders on his product in 2023, apparently to reverse-engineer it, then launched a near-identical “Whey Better Bar” (same flavors, similar name and marketing) under Better Life Foods; that Eat Prima later sold an identical “Prima Ancestral Bar” from the same stolen formula on major retail channels (Amazon, Sprouts, Fresh Thyme); and that Brendan Ruh (“Santa Cruz Paleo”) and PowerPuck LLC (“Powerfit Foods”) each separately launched copycat bars using his exact ingredient combination. The First Amended Complaint (filed 2026-03-18) added Paul Saladino and Lineage Provisions LLC as defendants.
Defendants
- Better Life Foods Inc
- Eat Prima
- Santa Cruz Paleo Inc
- PowerPluck LLC
- Amazon Inc
- Sprouts Farmers Market Inc
- Fresh Thyme Market
- Lakes Ventures Llc
- Brendan Ruh
- Jake Levy
- Norman Levy
- Robyn Levy
- ByteDance Inc
- TikTok
- TikTok Inc
- Instagram LLC
- Rello Corporation
- Paul Saladino MD
- Lineage Provisions LLC
Source record
This page separates court/ruling records, party filings, research classifications, secondary sources and public statements. Unknown or unresolved fields remain labelled as such.
Outcome and research status
Outcome reason: Removed to the Middle District of Pennsylvania on April 13, 2026. The accessible federal docket showed continuing motion-to-dismiss briefing and no verified final disposition.
Research status: Docket snapshot
Research notes: Notice of Removal identifies Lackawanna County case 26-CV-01525. C036 and C068 are the same action before/after removal. Public docket material shows ongoing motion practice through June 2026. Update 2026-08-21: Direct LPA portal read of the First Amended Complaint confirms the underlying dispute is a protein-bar recipe/trade-dress claim (“Best Bar”); the amendment (2026-03-18) added Paul Saladino and Lineage Provisions LLC as defendants, now added to this case’s defendant list to match C068’s existing record.
Related litigation
- Same underlying action / other docket: 3:26-cv-00939 — Tufano v. Better Life Foods Inc. et al
- Dispute group: Better Life / Levy product dispute
Chronology events
Sequence does not by itself prove motive or causation.
First Amended Complaint confirmed the underlying dispute is a protein-bar recipe/trade-dress claim ("Best Bar") and added Paul Saladino and Lineage Provisions LLC as defendants.
Source — lpa-homes.org ↗C036 was removed to the U.S. District Court for the Middle District of Pennsylvania, where it continues as C068 (same originating action as C036).
Source — courtlistener.com ↗Magistrate Judge Martin C. Carlson denied the plaintiff’s motion to expedite discovery and granted the defence motion to stay discovery, without prejudice to renewal after the four pending potentially dispositive motions are resolved.
Source — courtlistener.com ↗Pennsylvania cross-forum relationships
Federal Notice of Removal identifies Lackawanna 26-CV-01525.
Federal source — pacermonitor.com ↗Public video statements
Public statements are displayed separately from court findings. Quotations are transcribed from the video’s own YouTube auto-generated captions and timestamped from the caption cues covering the passage quoted. The Strong / Moderate / Context tier is this project’s research classification of how closely a statement bears on the documented filing patterns — it is not a judicial finding. Any second badge names the filing-restriction factor the statement’s own words describe; it records what the speaker said, not that a court found it.
How quotations are marked: An ellipsis (…) inside a quotation marks words left out between two passages of the same video, which can sit some minutes apart. The omitted wording is not reproduced here, and a clip on the statement supercut plays the whole span from the quotation’s first word to its last — so it includes the omitted material. Quotations without an ellipsis are continuous speech.
These quotations can no longer be checked at their source. Every quotation on this site was transcribed from the speaker’s own YouTube channel. That channel was removed in October 2026; on 23 October 2026 all 980 catalogued video ids returned “not found”, and the channel address itself no longer resolves. YouTube’s own basis for removing it is not part of any record this project can verify, so none is asserted here. Nothing was withdrawn by this project.
What survives is the evidence, not the link. The verbatim caption transcript each quotation was read from was archived, dated, at the time the video was catalogued, and the timestamp on each card is the moment in that transcript where the words appear. The transcripts are held unaltered and are not republished. What a reader can no longer do is open the original and hear it, and nothing on this site can restore that. Seventy-four statements — those whose own words name a core filing-restriction factor — survive as clips in this project’s own compilation, and those cards link into it at the right moment. Nothing else is re-hosted. See Methodology.
And the reason he changed his product name from Way Better Bar to Jacob Bar, is because I sued him in court. And I'm still trying to sue him in court. But guess what? If one of these corporate degenerates, these elite people, steal your small business idea and you try to sue them in court, guess what? The judge is going to protect them because they're all in the club.
The load-bearing quote from this video. It (a) names a tracked dispute by its product names, (b) confirms a filing already made against that party, (c) states that he is continuing to pursue further proceedings on the same grievance, and (d) alleges the judiciary will protect the opponent. The docket behind it: C039 (Tufano v. Levy et al, M.D. Pa. 3:23-cv-02106, filed 2023-12-20, dismissed 2024-10-11 for want of subject-matter jurisdiction, “expressly without further leave to amend”), then C093 (N.Y. Sup. Ct., filed 2024-11-14 — 34 days later — and pending on this date), then C036 (Lackawanna, 2026-03-09) and C068 (M.D. Pa., 2026-04-13). The case tracker records that C093's own December 2025 filing “states he had been attempting service since 'the previous lawsuit'” and attaches service records identifying C039 — which the tracker treats as supporting the refiling relationship. So “I'm still trying to sue him in court,” said in June 2025, sits between two rounds of that sequence and 275 days before the next one. Why Strong, written out so the call is auditable: the Strong rubric requires a tracked case or dispute and core filing conduct. The dispute is named via the product names, which the statement record already resolves to the Levy defendants, and “I sued him in court… and I'm still trying to sue him in court” describes continuing to litigate a grievance already litigated — the core factor Repeat filing on the same dispute — alongside a confirmed filing. A more conservative reading would take “still trying to sue him” as effort inside the then-pending C093 rather than a further action and classify this as Moderate (Filing announced or confirmed; Threatened or prospective filing); the Strong classification rests on the continued-pursuit reading, and the alternative is recorded here so the tier can be revisited without re-watching.
Source removed. Quoted at 00:46 in the archived transcript. Play at 7:21 in this project’s compilation ↗
But anyway, have fun paying your attorney, buddy.
The video's closing line, addressed directly to the competitor he has just said he intends to add to the lawsuit, framing the legal fees that competitor will have to pay as the payoff.
Why this classification: Strong because the closing line frames the opponent's defence costs as the point of the filing, which is a core factor, and it is said in the same video that names the intended defendants and the prepared trade-secret complaint. This records what the speaker said; no court has characterised this filing or this motive.
Source removed. Quoted at 01:42 in the archived transcript. Play at 16:00 in this project’s compilation ↗
I filed my lawsuit last week and now I got to file a whole new separate one because I miss these guys.
Confirms a lawsuit filed the previous week over his protein bars and, in the same breath, says he now has to file a whole new separate one over the same grievance. The tracked case matching that subject matter was filed seven days before publication.
Why this classification: Strong because the speaker describes his own repeat filing on a grievance already in suit, and the dispute is identifiable from the product he names and from a filing date that matches his own last-week marker. It is a research classification of a public statement, never a judicial finding.
Source removed. Play at 16:05 in this project’s compilation ↗
it's it's crazy. It's crazy. I mean, it's not a big deal because I can kind of just copy and paste the lawsuit, but I don't know. You know, I might just be better off amending the You know what? I'll amend the current lawsuit. I'll add him as a defendant and I'll just serve him. That makes the most sense.
The speaker weighs duplicating his pleading against amending the existing one, calling the duplicate option a matter of copy and paste, and settles on amending and adding a defendant. An amended complaint adding two defendants was filed in the matching case two days after publication.
Why this classification: Strong because it is his own account of the mechanics of filing again on a single dispute, tied to an identifiable case by subject matter and dates. It does not establish that any particular pleading was in fact copied, and the person he intends to add is not named.
Source removed. Quoted at 00:34 in the archived transcript. Play at 16:12 in this project’s compilation ↗
which means whether I have to file this lawsuit every year for the rest of my life, state and federal court, these people have already spent at least $150,000 in attorney fees. So whether these people want to pay me for this idea or not that they stole from me, I'm going to make sure they got to spend their money on something. They don't want to pay me, that's fine. I'll bury them in legal fees.
Announces indefinite repeat filing on one dispute across state and federal court and gives the opponents' legal spend as the purpose, with their payment expressly made optional. He identifies the case by caption earlier in the same video.
Why this classification: An identified tracked case is paired with two core factors stated plainly: filing the same action every year for the rest of his life in both court systems, and burying the other side in legal fees as the object of doing so rather than as a by-product of seeking relief.
Source removed. Quoted at 01:58 in the archived transcript. Play at 19:51 in this project’s compilation ↗
and this is just a cheap con air comb i bought it off amazon as much as i hate amazon and i haven't really found anything to be more effective and this is only like two or three dollars i think so
"Amazon Inc" is a tracked alias (D0017) and a named defendant in C036 (Lackawanna, filed 2026-03-09) and C068 (M.D. Pa., filed 2026-04-13), the "Best Bar" recipe-theft actions. This is a dated on-camera expression of hostility toward that party, published 1,980 days before C036 was filed (2020-10-06 to 2026-03-09, differenced in code). It describes no filing conduct whatsoever and contemplates no proceeding — the grievance here is the price and quality of a $2-3 hair comb. Possible case/dispute link: ⚠ Direction trap 4 (right party, wrong grievance) fires hard here. C036/C068 plead that Amazon is a retail distributor of an allegedly copied protein-bar product; this aside is about buying a comb. The only thing shared is the party name. Recorded as a dated party-name occurrence, not as a link to either case, and it must not be promoted as one.
Source removed. Quoted at 05:56 in the archived transcript.
this has me more and more excited for us launching our warrior bar officially so we should have it in two ounce portions relatively soon so you guys can go to frankie's freerangemeet.com [= frankiesfreerangemeat.com] we have plain which is for really strict dieters it's you know no carbs basically just whey tallow and salt we have a vanilla ice cream flavor we have chocolate we have banana coconut macadamia nuts
research_notes.csv records C036's claims summary as alleging he "created a proprietary protein-bar recipe, 'Best Bar,' on Dec. 1, 2020, combining whey protein powder, beef fat tallow, honey, vanilla, and salt in a formulation he says is unique enough that no other maker would independently arrive at it." This statement, published 49 days earlier (2020-10-13 to 2020-12-01, differenced in code), describes a predecessor product under a different name whose plain variant is "basically just whey tallow and salt" — three of the five pleaded ingredients — already on sale, with a 2 oz format "relatively soon". It bears on the chronology behind a pleaded date without contradicting it: the pleaded claim is about a recipe, this is about an earlier product line sharing part of it. It records no filing conduct, names no adversary and postdates no ruling. ⚠ Do not restate this as "the Best Bar existed earlier" — the file says "warrior bar", and what the two products share is stated above and nothing more. Possible case/dispute link: tentative, unconfirmed — chronological background to DSP010 / C036 / C068 / C039 / C093 only. No party is named in the transcript.
Source removed. Quoted at 10:18 in the archived transcript.
officially warrior bar is now best bar and you know back when we named it warrior bar we didn't know that like half a dozen other companies had the warrior bar
research_notes.csv records C036's claims summary as alleging "he created a proprietary protein-bar recipe, 'Best Bar,' on Dec. 1, 2020". This video is published 2020-12-01 — a plain date difference of 0 days between the publish date (2020-12-01) and the pleaded creation date (2020-12-01), computed in code — and it is the on-camera announcement of the "Best Bar" name itself. The Best Bar recipe-theft grievance is the subject of four tracked docket records (C039, C093, C036 and its removal C068, dispute group DSP010). The statement is not litigation commentary of any kind: it describes no filing, names no adversary and postdates no ruling. Its value is chronological corroboration of a pleaded date and of the origin of the pleaded product name — and, separately, the fact that the name was chosen because an earlier name collided with "half a dozen other companies", which is a different and unpleaded name-collision story. Possible case/dispute link: tentative, unconfirmed — subject-matter and date adjacency to DSP010 / C036 / C068 / C039 / C093 only. No party is named in the transcript, and a later pass must not read this as a filing-conduct statement.
Source removed. Quoted at 00:12 in the archived transcript.
berry and chocolate the base of all of these bars is grass-fed beef tallow grass-fed whey protein raw honey we put a bit of salt in there and vanilla bean powder is in all of these bars
C036's claims summary pleads the recipe as "combining whey protein powder, beef fat tallow, honey, vanilla, and salt in a formulation he says is unique enough that no other maker would independently arrive at it." This spoken list is the same five ingredients — tallow, whey, honey, salt, vanilla — published the same day. It is a contemporaneous public disclosure of the composition later pleaded as a trade secret, and it sits in the opening solo narration, so attribution is safe. It records no filing conduct. Possible case/dispute link: tentative, unconfirmed — DSP010 / C036 / C068 subject matter. No party named.
Source removed. Quoted at 01:07 in the archived transcript.
frankie's free-range foods for the best bar so you don't have to spend three hours cooking your meals every day
"Best Bar" is the product at the centre of the DSP010 dispute group. research_notes.csv records for C036 and C068 that the plaintiff pleads he created the "Best Bar" protein-bar recipe on 2020-12-01, and for C039 and C093 that the defendant is alleged to have bought samples of it and copied its formulation and marketing. This is the product being advertised for sale by name, on a named website of his, 135 days after the pleaded creation date (2020-12-01 → 2021-04-15, differenced in code). It is the earliest occurrence of the product name found anywhere in the archive so far, as of batch 55, bounded by the sweep frontier at 2021-03-20. It describes no filing conduct and names no party; it bears on the dispute's subject matter and chronology only. Possible case/dispute link: DSP010 (C036 / C039 / C068 / C093) — tentative, on the product name alone. Per the standing caution, product existence is not a party link: no party, case, court or docket is named anywhere in this transcript.
Source removed. Quoted at 14:34 in the archived transcript.
there's a reason i came up with the best bars because not only do these bars taste like crap they're horrible for you and they're not going to help you achieve your health goal whether it be feeling better or looking better
"Best Bar" is the product at the centre of the DSP010 dispute group. research_notes.csv records for C036 and C068 that the plaintiff pleads he created the "Best Bar" protein-bar recipe on 2020-12-01, and for C039 and C093 that the defendant is alleged to have bought samples of it and copied its formulation and marketing. This is him stating, on camera and in his own words (the surrounding reacted clip stops before it), why he created the product — as a reaction to the commercial snack bars he has just been describing. That is contemporaneous public evidence of the product's existence, his authorship of it and his stated motive for it, 152 days after the pleaded creation date (2020-12-01 → 2021-05-02, differenced in code), 1,292 days before C093 was filed (2021-05-02 → 2024-11-14) and 1,772 days before C036 (2021-05-02 → 2026-03-09). It describes no filing conduct whatsoever and names no party. Possible case/dispute link: DSP010 (C036 / C039 / C068 / C093) — tentative, on the product name alone. Per the standing caution, product existence is not a party link: no party, case, court or docket is named anywhere in this transcript, and the alleged copyist is not mentioned.
Source removed. Quoted at 07:27 in the archived transcript.
best bar inventory is looking okay hopefully we can make some more this week otherwise you might run a little low on stock
"Best Bar" is the product at the centre of the DSP010 dispute group — research_notes.csv records for C036 and C068 that the plaintiff pleads he created the "Best Bar" protein-bar recipe on 2020-12-01, and for C039 and C093 that the defendant is alleged to have bought samples and copied the formulation. This clip is contemporaneous public evidence that the product was in stock-managed commercial production 168 days after the pleaded creation date (2020-12-01 → 2021-05-18, differenced in code). It describes no filing conduct and names no party; it bears on the dispute's subject matter and its chronology only. Possible case/dispute link: DSP010 (C036 / C039 / C068 / C093) — tentative, on the product name alone. Per the standing caution, product existence is not a party link, and no party is named anywhere in this transcript.
Source removed. Quoted at 07:51 in the archived transcript.
hey tony what's going on i know you've placed quite a few large orders and have cost me probably thousands of dollars in losses no uh listen i understand it's the price of doing business but you can't ship certain things to customs so tony i haven't had any problems lately with the uk so place a smaller order not like 700 so if i send it over there and it gets seized i don't lose so much money
Two things, and they need keeping apart. First, this is the addendum's no-filing-grievance pattern in an unusually clean form: a repeat customer is addressed by name, told his orders "have cost me probably thousands of dollars in losses", and the entire response is commercial — "i understand it's the price of doing business", followed by a request to place smaller orders so a customs seizure costs less. No demand, no claim, no threat, no refund, no lawyer, no filing; the remedy is a change in order size. Second, and separately, the customer's question names "the best bars" — the "Best Bar" protein bar is the product at the centre of four tracked matters (C036, C039, C068, C093, per the recorded claims summaries), so this fixes the product as in production and shipping internationally on 2021-10-25. That is chronology, nothing more. Possible case/dispute link: no party link, and the near-miss must be stated so nobody makes it. The Best Bar cases plead that a customer placed orders for the product and then copied it; this video has a customer placing large orders for the same product. The names do not match — the tracked purchaser is named in the claims summaries for C039/C093, and the customer here is addressed only as "tony", a first name that appears in zero rows of aliases.csv. This is the contract's fifth direction trap, right grievance shape and wrong party, and the shipping-loss grievance described here (customs seizures on UK consignments) is not the pleaded grievance in any of those cases. Dates also cut against a link in the other direction: this video predates C039 by 786 days, C093 by 1,116 days and C036 by 1,596 days (computed in code from each filed date against 2021-10-25). Recorded as product chronology only — the Best Bar existed and was being sold to overseas customers on this date.
Source removed. Quoted at 14:01 in the archived transcript.
we have some chocolate best bars back in stock hopefully uh we did have an issue with the whey protein coming in uh you know these importers are always pricks you know they tell me it's going to be this price door-to-door shipping and then they email me like three weeks later oh you have to contact your customers [= customs] broker and get it through clean so i don't i don't know when the whey protein is coming i don't know if that's going to be another big issue but you know it's just nonsense on top of nonsense on top of nonsense
Two things in one span. First, it places the "Best Bar" product — the article at the centre of the tracked recipe-copying dispute group DSP010 — in commercial stock in a chocolate flavour on 2022-02-01, together with the whey protein the pleaded formulation depends on, which is a dated fact about the product rather than about any proceeding. Second, it is a clean instance of the pattern the batch addendum asks to be recorded in both directions: a commercial counterparty is accused of misrepresenting terms and causing loss, in the language of grievance ("always pricks", "nonsense on top of nonsense"), and the announced consequence is nothing at all — no claim, no threat, no lawyer, no demand, not even a change of supplier. Tiered Moderate rather than Context because it bears on the chronology of a tracked product, not because any filing conduct is described; the factor is the exclusive No filing-conduct factor. Where a grievance resolves without litigation the record should say so plainly, and this one resolves into a shrug. A tier and a factor are research classifications, never a judicial finding. Possible case/dispute link: product-level only, and tentative. The phrase "best bars" is the tracked "Best Bar" protein bar, not a garble — the claims summaries for C036, C039, C068 and C093 (dispute group DSP010) all plead a proprietary Best Bar recipe of whey protein, beef tallow, honey, vanilla and salt. ⚠ Five checks against §9's direction traps, all of which constrain this link: (1) nothing in the quote describes a filing in either direction; (2) C036 and C068 carry same_action_as_case_id pointing at each other and are one action with two docket records, so DSP010 is three originating actions, not four; (3) every one of them postdates this video by years — the earliest, C039, was filed 2023-12-20, 687 days after publication on 2022-02-01 (computed in code from those two dates); (4) the grievance in this quote is against unnamed importers over customs and shipping terms, which is a different grievance from the recipe-copying pleaded in DSP010 — right product, wrong dispute; and (5) no party to any tracked case is named or alluded to anywhere in the quote. So the link recorded is to the product, as corroboration of its existence, flavour line and whey-protein dependency at a date, and to nothing else.
Source removed. Quoted at 01:28 in the archived transcript.
I will use this opportunity to say that I'm not a fan of Amazon for obvious reasons and also something you guys might not know is like if you're a small business owner or you're just starting out you're selling your products on Amazon is basically a waste of time because it's controlled just like all of these other Medias and only the big connected Elite owned companies actually get in the algorithm and sell a lot of products
Amazon Inc is D0017, a recorded defendant in C036 (Tufano v. Better Life, Lackawanna, filed 2026-03-09) and its federal companion. This is an on-camera grievance against that same party published 1,176 days earlier — but it is a different grievance, and that distinction is the point of recording it. ⚠ Direction trap 4 (right party, wrong grievance): C036 pleads that copycat protein bars built from his formula were sold through Amazon among other channels; this video complains that Amazon's marketplace algorithm suppresses small sellers in favour of "big connected Elite owned companies". Same defendant, unrelated complaint. Describes no filing, no threat to file, no court. Possible case/dispute link: explicitly NOT C036/DSP010. Amazon Inc = D0017 confirmed in aliases.csv; the pleaded grievance from research_notes.csv does not match what is said here.
Source removed. Quoted at 00:30 in the archived transcript.
here on the left we have the original best bars vanilla Berry and chocolate these are made with grass-fed whey protein beef Tallow and honey
This is the product and the formula that the tracked protein-bar litigation pleads were copied. research_notes.csv records C039's claims summary as alleging that Jake Levy bought samples of his "Best Bar" protein bar with intent to copy its formula and then sold a "Whey Better Bar" with an allegedly identical ingredient formulation; C036/C068's claims summaries record the pleaded recipe as "whey protein powder, beef fat tallow, honey, vanilla, and salt, created Dec. 2020," said to be unique enough that no other maker would independently arrive at it. Here, on camera and in one sentence, he names the product ("the original best bars"), its three flavours and the three headline ingredients. He alleges no copying, names no competitor, and says nothing about the formula's origin or about any filing — so this is chronology, not filing conduct, and the factor is No filing-conduct factor. Its value is that it fixes a public, dated, on-camera recital of the pleaded formula before the litigation existed. Possible case/dispute link: Tentative, unconfirmed — C039 (Tufano v. Levy et al, M.D. Pa. 3:23-cv-02106, filed 2023-12-20), and through the same product also C093, C036 and C068, all in DSP010. No case, party or dispute is named on camera; the link rests entirely on the product name and the ingredient list matching the pleaded subject matter. This mirrors the existing YT304/VS743 treatment of a later video (s-HrwAdcAr4, 2026-03-14) that was linked to C039 and C093 at "Transcript reference / Medium" confidence on exactly this basis.
Source removed. Quoted at 00:10 in the archived transcript.
a lot of you guys have been asking when the best bars are going to be back in stock we have them available for pre-order on the website Frankie freerange foods.com through next week so if You' [= you'd] like to get first dibs it's our original formula as always grass food we protein [= grass-fed whey protein] grass food beef Tallow [= grass-fed beef tallow] raw honey organic chocolate for the chocolate flavor we got some organic vanilla in there and some sea salt
The strongest finding among the statements researched from this video. The speaker names his product — "the best bars" — asserts it is "our original formula as always," and then recites the formula: whey protein, beef tallow, raw honey, vanilla, sea salt (plus organic chocolate for the chocolate variant). That is, to the ingredient, the recipe the tracked pleadings describe. C036's recorded claims summary reads: "Plaintiff alleges he created a proprietary protein-bar recipe, 'Best Bar,' on Dec. 1, 2020, combining whey protein powder, beef fat tallow, honey, vanilla, and salt in a formulation he says is unique enough that no other maker would independently arrive at it" — repeated for C068 (the removed federal half of the same action), and the same "Best Bar" product is the subject of C039 and C093. Published 2023-12-15, it is a five-day pre-filing statement: C039 (Tufano v. Levy et al, M.D. Pa. 3:23-cv-02106) was filed 2023-12-20. It describes no filing conduct at all — no suit, threat, court, opponent or copying is mentioned — hence No filing-conduct factor and a Moderate, not Strong, tier. Its value is as evidence of the product and its claimed originality in his own words, in the window before the first action over it, not as a statement about litigation. No party is named: Levy, Better Life, "Whey Better Bar" and words like copy, stole or theft occur nowhere in the video's captions. The case link rests on the product, the recited formula and the date — not on a name, and not on the title.
Source removed.
I I take a lot of pride in the in the health and nutrition bars I've made and the Cookie Bars because there's nothing else really like them on the market it's also why we were played rizon [= plagiarized] copied on the best bar which is whole other headache that I'm not getting into today
One of the strongest findings in this research. Published 2023-12-19; C039 (Tufano v. Levy et al, M.D. Pa. 3:23-cv-02106) was filed 2023-12-20 — one day later, a plain date difference with both dates stated. The statement names the grievance that C039 pleads: C039's claims summary records that defendant Jake Levy purchased samples of his "Best Bar" protein-bar product in 2020 with intent to copy its formula, product line, and marketing. Here he says, on camera, the day before filing, that he was "played rizon [= plagiarized] copied on the best bar" — naming the product and the grievance, and calling it "a whole other headache that I'm not getting into today," which reads as deliberate withholding of something already in motion. Tiered Moderate, not Strong, and the factor is No filing-conduct factor — deliberately. The Strong tier requires filing conduct of a core-factor kind alongside an identified case. He describes being copied; he does not say he has filed, is filing, will file, or has filed before, or that filing will cost anyone money. "A whole other headache" is suggestive but is not a filing statement; recording a filing factor here would put a conclusion into the classification that the words do not support. No party is named — Levy, Better Life, Whey Better, Jacob, Saladino and TikTok Shop appear nowhere in the video's captions; the link is made on product plus grievance plus date, not on a name. These are his own words, not a recited review — the passage sits between two product reviews in the video.
Why this classification: He names the "best bar" plagiarism grievance that C039 pleads on camera one day before that complaint was filed, but he describes being copied and calls it "a whole other headache" rather than saying he has filed, will file, or has filed before, so the filing side is unstated and the tier stays Moderate.
Source removed. Quoted at 26:36 in the archived transcript.
Some of you might be familiar with the Jacob Bar, which is a carbon copy of my Best Bar that I launched a few years ago. The Jacob Bar was originally launched as the Way Better Bar, which is more similar to my product name, the Best Bar.
All three product names in the Better Life / Levy product dispute, in one sentence, on 2025-06-08. The statement record already carries the "Way Better Bar" fact from a video published 2025-10-18 — "He originally had a bar called the Way Better Bar, which was even a more obvious carbon copy of my idea" — and the research on that statement records that the product name appears nowhere in the case tracker. This clip predates that statement by 132 days and is, so far as the dataset and the research archive show, the earliest statement of the chain. Another researched statement independently ties "Jacob Bar" to Better Life Foods Inc and the Levy defendants — Jake, Norman and Robyn Levy — all on the C036/C068 defendant lists. Tier: Moderate (No filing-conduct factor)
Source removed. Quoted at 00:30 in the archived transcript.
They've been copied and astroturfed. Whether it's the best bars by uh that kid Jake Levy, uh the beef tallow chips have been copied by Vandy. Uh the honey ice cream is that guy ice cream for bears. That's where he got the idea. He stole it from me.
The longest-lead pre-filing statement found in this stretch of the research. Two of the three parties are tracked, both named with the grievance the eventual complaint pleads, and no filing is announced or even hinted at. "Ice cream for bears... He stole it from me" points to Ice Cream for Bears LLC and C070, Tufano v. Ice Cream for Bears LLC et al, filed 2026-04-20 — 290 days after publication. Earlier research had anchored the same case's pre-filing lead at 210 days via a video published 2025-09-22; C070 therefore now has two independently dated pre-filing statements, and this is the earlier by nearly three months. "The best bars by uh that kid Jake Levy" names Jake Levy of the Better Life / Levy product dispute — but a direction and chronology caution is recorded in the research notes, and that reference is not a pre-filing statement. "Copied by Vandy" matches nothing in the tracked records; it is unresolved, not ruled out.
Source removed. Quoted at 04:00 in the archived transcript.
Why is that, Santa Cruz? Is it because you're selling $8 worth of beef tallow for $35 or because you're selling $15 worth of magnesium for $100? All this guy is doing is pedalling bull crap supplements from American manufacturers at triple to 10 times the price you should be paying for a legitimate supplement.
A direct-address accusation, with specific cost-versus-price figures, against an entity that the tracked party-name record resolves to named defendants: "Santa Cruz Paleo" is Santa Cruz Paleo Inc and Eat Prima Santa Cruz Paleo Inc, both named in C036 (Tufano v. Better Life, Lackawanna 2026-01525, filed 2026-03-09) and C068 (Tufano v. Better Life Foods Inc. et al, M.D. Pa. 3:26-cv-00939, 2026-04-13). It describes the grievance, not any filing conduct — no suit is announced, counted or reported — so the Strong classification is out of reach. Its value is chronological: a dated, pre-filing statement of animus toward a party sued six and a half months later.
Why this classification: A direct-address price-gouging accusation with cost-versus-price figures against an entity the tracked party-name record resolves to defendants later named in C036 and C068, stating the grievance six and a half months before either action and describing no filing conduct.
Source removed. Quoted at 00:05 in the archived transcript.
As if it wasn't bad enough that Santa Cruz snake oil has sold millions, probably tens of millions of dollars worth of supplements on Amazon platform I'm not even allowed to use.
The sentence yokes together a supplement seller and a marketplace platform in a single competitive grievance — and both later appear on the same defendant list. The case tracker shows C036 (Tufano v. Better Life, Lackawanna 2026-01525, filed 2026-03-09) and C068 (Tufano v. Better Life Foods Inc. et al, M.D. Pa. 3:26-cv-00939, filed 2026-04-13) naming Eat Prima / Santa Cruz Paleo Inc, Amazon Inc, Paul Saladino and Lineage Provisions LLC together. This video predates the earlier of those filings by roughly six and a half months, which makes it a pre-filing statement of the grievance rather than commentary on a pending case. It describes market conduct by others, not any filing conduct of his own, and it names no case — so it cannot reach Strong. Tier: Moderate (No filing-conduct factor)
Source removed. Quoted at 00:09 in the archived transcript.
Amazon doesn't let small business owners, legitimate small business owners, sell their products because they don't want the competition. They only let shills pretending to be small business owners actually from large billionaire corporations.
A specific, named-defendant grievance — Amazon Inc is on the C036 and C068 defendant lists — stated here in ordinary language about seven months before C036 was filed. Dating the grievance well ahead of the pleading is the value; the words describe no filing conduct.
Source removed. Quoted at 00:21 in the archived transcript.
He has never formulated one product himself. He has no understanding of health and nutrition, let alone formula supplementation, because I guarantee you any word that comes out of his mouth was said on my YouTube channel years ago.
The copying allegation that sits at the centre of the Better Life / Levy product dispute, stated here about content and expertise rather than about a product formula — a variant of the reverse-engineering account already researched from this channel, in which the same speaker describes a rival ordering his bar and having a contract manufacturer replicate it. Again it describes the grievance and no filing conduct. Tier: Moderate (No filing-conduct factor).
Source removed. Quoted at 00:27 in the archived transcript.
I came out with the best bar, I don't know, in 2020. And he stole that exact formula, sold it for a few years, and makes god knows how much more money than I have off that bar.
Dates his own Best Bar to roughly 2020 — a useful anchor for the chronology of the Better Life / Levy product dispute, since the tracked filings run from C093 (2024) through C036/C068 (2026). "I don't know, in 2020" is his own hedge and should be preserved as approximate.
Why this classification: Background on the protein-bar formula he says was copied and the revenue it earned.
Source removed. Quoted at 00:15 in the archived transcript.
So, at the beginning of this video, Santa Cruz goes, "I've been in the supplement game a long time. I know how hard it can be to come up with a formula." As if they're actually doing anything themselves. All these guys do is they go to a manufacturer. The manufacturer does everything.
The speaker names Santa Cruz in his own words and disparages that seller's formulation claims, five to ten weeks before actions naming entities of that name were filed. Santa Cruz Paleo Inc is a tracked defendant.
Why this classification: Moderate because it is a dated, on-camera attack on a party later sued, which bears on chronology, while describing no filing conduct of his own and naming no case, court or docket. The opening sentence and a half inside the quote are another creator's words, which the speaker attributes and quotes expressly before rebutting them; that inner quotation must not be presented as his own statement.
Source removed.
Jake Levy should be in jail for theft of trade secrets. But because I'm not in the club, because I'm not a member of the elite, he's able to steal my formulas and products and make millions of dollars off of them. He's the original culprit.
Names a tracked defendant and identifies him as the origin of the product dispute, with the not-in-the-club framing that recurs across the channel. It also asserts he should be in jail for theft of trade secrets, an unadjudicated criminal characterisation of a civil dispute; no criminal proceeding against either target appears anywhere in the dataset.
Why this classification: The individual named is a defendant in tracked actions and the statement identifies him as the origin of the dispute, but it describes no filing conduct and names no case, court or docket.
Source removed.
So, he ordered the bars off my website, the best bar that I came up with 5 years ago, sent these bars to a manufacturer to be replicated. And ever since 2023, he's been selling these bars. Originally called the Way Better Bar, but then after all these online accusations, he changed the name to the Jacob Bar.
The clearest statement of what the Best Bar dispute alleges: the mechanism he describes, ordering the product and sending it to a manufacturer to replicate, the start date he gives, and the renaming of the competing bar. It was published twelve days before the tracked state case was filed.
Why this classification: It sets out the underlying facts of a tracked dispute in his own words shortly before the action pleading them was filed, but it describes no filing conduct and names no case, court or docket.
Source removed. Quoted at 00:16 in the archived transcript.
So, the Jacob Bar is owned by Jacob Levy, who obtained the recipe and formula by stealing it from me. I had a product called The Best Bar, which actually has less ingredients.
Names an individual as having taken the recipe and formula for his own Best Bar product, nine days before the state action naming the Levy defendants was filed. The given name he uses is not the one on the docket and the archive records the identification as unresolved.
Why this classification: The grievance is the one at the centre of a tracked dispute and an individual is named rather than a company, which lifts it above general commentary; it goes no higher because no filing, court or case is mentioned and the identification of that individual is unconfirmed.
Source removed.
So, I was about to file my lawsuit against Jacob Bar and Prima Bar for theft of trade secret for stealing my best bar formula. And I saw Santa Cruz was launching his protein bar in March. And I had this weird hunch. I was like, you know what, that's soon. Let me wait to file this lawsuit. And in the odd chance that he copies me too, I'll just slap his name on the lawsuit. And I was shocked. I was so upset because the bar just launched today and he kind of copied the same ingredient formula.
A first-person account of filing strategy: a trade-secret complaint already prepared against two named brands, deliberately held back on a hunch so a further anticipated infringer could be added as a defendant. C036 was filed five days after publication naming both entities discussed.
Why this classification: Moderate rather than Strong because none of the three core factors appears in this passage: announcing a prospective filing and confirming that a complaint was prepared are both non-core, even though the intended defendants and the cause of action are named.
Source removed.
So my best bar is whey protein, beef tallow, and honey, which he copied. Protein blend, whey protein, wild flour, honey, beef tallow.
Specifies the formula he says was misappropriated, reading the rival product's ingredient panel against his own three ingredients. The second half of the quote is the competing product's label being recited, not a statement of his own.
Why this classification: Moderate because it identifies the trade secret at the centre of a tracked dispute but describes no filing conduct at all, and the ingredient list read out is the rival's packaging rather than anything about a case.
Source removed. Quoted at 00:28 in the archived transcript.
So, I launched my best bar of whey protein, beef tallow, and honey back in December of 2020. It's almost six years now that we've had this bar for sale. And it really took a few years before anyone started copying it and trying to sell it.
The clearest on-camera statement of the priority date behind the product-copying claims: a specific launch month and formulation for the product he says was copied, and his estimate of when the copying began.
Why this classification: It supplies dated background to a tracked dispute in the speaker's own words, but names no defendant, case or court and describes no filing conduct.
Source removed.
So, Jacob Levy's original way better bar was the most blatant copy of My Best Bar. However, this is a close contender from Power Fit Foods.
Names the person the competing-food-product grievance centres on, spoken as Jacob rather than the tracked Jake Levy, and identifies a second alleged copycat by company and product name. That second company does not resolve to any tracked party.
Why this classification: It fixes the prospective defendant referred to later in the video to a specific product line, but describes alleged copying rather than any filing conduct, which fits Moderate.
Source removed.
I'm glad I didn't file my lawsuit yet because I guess this is another defendant. This is getting insane. I asked you guys, if you know anyone else copying my bars, please let me know.
The speaker states that his lawsuit is prepared but not yet filed, that a newly identified competitor will be added as a defendant, and asks viewers to report further copycats to him. A tracked case in this dispute was filed three days after publication.
Why this classification: It announces a filing not yet made and a public solicitation of further defendants, but a prospective filing is not one of the three core factors, so it cannot reach Strong.
Source removed. Quoted at 00:42 in the archived transcript.
These people aren't only stealing my recipes and formulas, they're copying my business model down to a tea. The exact same flavors, black and white logo. It's like they have nothing of their own besides their trust fund daddy's money. And then they censor and shadowban me so no one finds out.
The recipe, formula and trade-dress copying allegation stated on camera the day before the tracked action was filed. It adds a detail the sibling videos do not, that the copying extends to the flavours and the logo.
Why this classification: It states the grievance that is the tracked action's subject matter close to that action's filing date, which is what carries it above general commentary, but it names no party, court or filing and describes no filing conduct. The one-day gap is a fact about upload timing only, since the channel's upload lag runs to about eighteen days and the transcript carries no internal recording-date marker.
Source removed.
for these Best Bars, this is actually the original formula that I keep complaining people steal, the whey protein, beef tallow, and honey. And then we have our flavor, whether it's vanilla or chocolate. In the case of berry, I mean, I can't even afford to to buy new pouches. And that's what happens when you get shadowbanned and censored and people steal your ideas and take advantage of you.
He identifies on camera the specific product and the specific three-ingredient formula that is the subject matter of the tracked trade-secret litigation, and states the business harm he attributes to its copying. The same three ingredients are recited in a sibling video ten days earlier.
Why this classification: It restates a pleaded claim and identifies the product at its centre, which is why it bears on the tracked actions, but it describes others' alleged conduct rather than any filing of his own, and names no case, court, party or docket.
Source removed. Quoted at 00:14 in the archived transcript.
These corporate industry shills have stolen so many of my ideas at this point and have made hundreds of millions if not billions of dollars off of them for themselves.
The speaker's own damages framing for the idea and recipe theft grievance the protein-bar litigation is built on, published eleven days after the state action was filed. It is a characterisation of harm, not a pleaded figure or a court finding.
Why this classification: It goes to the substance and claimed scale of a tracked dispute, which puts it above general commentary, but it names no case, court or filing and describes no filing conduct at all.
Source removed.
This protein bar stuff is just the tip of the iceberg. It really is. Dozens and dozens of nutritional influencers entire personality and everything they say and try to get people to follow them with their intelligence ripped from my YouTube channel.
Names the pending litigation's subject matter, the protein bar grievance, and casts it as a small part of a much wider complaint covering dozens of other creators. Relevant to how the scope of the dispute was described publicly while the case was live.
Why this classification: It identifies the subject matter of a tracked action and bears on that dispute's chronology, but it stops short of announcing any filing against the wider group and names no case, court or docket.
Source removed. Quoted at 00:12 in the archived transcript.
You stole my protein bar that I came up with 5 years ago. You did zero work. You ordered my protein bar, sent it to a manufacturing company, told them to replicate it, and you're in front of this camera with this BS story.
An on-camera account of how he says his protein bar formula was copied: that the rival ordered his bar, sent it to a manufacturing company and had it replicated. The entity addressed, Santa Cruz Paleo, resolves to a named defendant in C036 and C068. The file takes no position on whether the allegation is true.
Why this classification: Moderate because it describes the underlying grievance rather than any filing conduct, and although the entity named resolves to a tracked defendant, he cites no case, court or docket. A clip started at the deep link also carries the mocking re-voicing of the rival's words that immediately precedes the quoted sentences.
Source removed. Quoted at 00:13 in the archived transcript.
Unfortunately, we had to file this lawsuit the other week against all these people who copied me.
Dates the filing to "the other week" — consistent with C036's recorded filing date of 2026-03-09, twelve days before this video. "Had to file" frames the suit as compelled rather than chosen, the same framing used in “Tufano v. Taban et al 3:25-cv-00011” about the pro se malpractice filing ("I don't really have a choice but to file the lawsuit myself").
Why this classification: Confirms a suit filed the previous week against the parties he says copied his product; no repeat-filing or cost framing.
Source removed. Quoted at 00:17 in the archived transcript.
Better Life Foods is the Jacob Bar, which is also Jake Levy, Norman Levy, and Robin Levy. Eid Prima, I think, is actually Jacob Bar's new branding. Santa Cruz Paleo and Brendan R are Santa Cruz's bar. Power Puck is a whole separate bar. Amazon, Sprouts, and Fresh Time Market have Prima Bar on their shelves. And then Bite Dance, Tik Tok, and Instagram have promoted all of these bars on their platform. Relo Corporation I think also might be in some of those markets.
Independently confirms C036/C068's defendant list almost item-for-item, and
Why this classification: Runs through the defendant roster — the competing bar brands, their principals, the retailers stocking them and the platforms promoting them.
Source removed. Quoted at 00:20 in the archived transcript.
it's basically a video of Santa Cruz defending Paul Saladino and saying, "Oh, it's okay, Paul. You look good." Which is hilarious to me because this creep weirdo Saladino has a history of paying other men to call him handsome.
Derogatory commentary naming two people who appear together in the defendant list of a tracked case, published while that litigation was live. The short quoted fragment inside the sentence is him repeating a line from another creator's video, and everything after 00:34 in this video is a performed impersonation that is not part of this quote.
Why this classification: Names two specifically identified tracked parties while litigation involving both was live, which is why it is more than generic commentary, but it mentions no case, court or filing and describes no filing conduct.
Source removed.
And this is something I've never heard anyone talk about because these people that are copying me are probably getting the stolen recipe from me, manufactured by these people. Santa Cruz, for instance, even if his bars were identical to mine, he added a few ingredients here and there.
Restates outside any pleading the core allegation of the tracked protein-bar dispute, that competitors are producing bars from a recipe stolen from him, and names Santa Cruz, which resolves to a defendant in that litigation. He hedges the claim as an inference rather than stating it as established.
Why this classification: It describes the opposing parties' alleged conduct rather than any filing behaviour of his own, and names no case, court or docket, so the link rests on the defendant name and the subject matter alone.
Source removed. Quoted at 00:08 in the archived transcript.
Don't you find it odd that this guy with almost 1 million followers is I mean he's obviously some shill supporting Santa Cruz's bar, but don't you find it weird that these people are so comfortable with supporting a stolen product of someone else and just lying through their teeth?
The passage that anchors the video to the tracker: the Santa Cruz name resolves to two canonical defendants named in both the state action and its federal counterpart, and the allegation that the product is stolen is the dispute's core theory stated in his own words while both dockets were pending. The unnamed person described only by follower count is deliberately not identified.
Why this classification: Names a tracked defendant and restates the dispute's central allegation during pending litigation, but describes no filing made, threatened or responded to, so no core factor is available and Strong is unreachable.
Source removed. Quoted at 00:08 in the archived transcript.
I saw Santa Cruz comment on another one of these promotional posts like, "Oh, this is definitely the best thing I've ever created.
The words inside the quotation marks are recited, not his own: he is reading aloud a comment he says the defendant posted on a promotional post, claiming authorship of the product he alleges was copied from him. Only the framing sentence is his own speech.
Why this classification: A dated observation about a tracked defendant's public conduct during pending litigation, in which the boast quoted is recited from that party rather than spoken as his own. It describes no filing conduct, which keeps it at Moderate.
Source removed. Quoted at 00:33 in the archived transcript.
You guys can stay updated on the lawsuit if you search Tofano versus Better Life Foods, Inc. Better Life Foods, Inc. is the Jacob Bars Operating LLC.
He identifies the tracked case by its caption, which the auto-captions render as Tofano versus Better Life Foods, and directs viewers to follow it. This removes the usual guesswork about which matter a video concerns.
Why this classification: He confirms a filing he has made and names the case, which is a filing-conduct factor but not one of the three core factors; the passage itself describes no repeat filing and no cost purpose.
Source removed. Quoted at 01:07 in the archived transcript.
because these companies have put their product in stores and on Amazon, that means I'm also suing every single platform that has promoted them from the actual sales channels like Amazon… And in addition to that, when these people promote on Tik Tok, Instagram, any social media, whatever it is, even YouTube, I added those companies to the lawsuit, too. So, there's quite a long list of defendants, about 12 right now,
States a method for growing the defendant list, joining the retailers that stock the product and the platforms that carry the promotion, and gives his own count of about twelve defendants. Two entities he names as sued are not on the docket and his count is lower than the docketed number, so this is what he said rather than a source for who the defendants are.
Why this classification: He confirms filings he has made and self-reports a defendant count, both filing-conduct factors but neither a core one, and the conduct described is expansion within a single action rather than repeat filing or cost imposition.
Source removed. Quoted at 01:20 in the archived transcript.
Related video research
Each video has its own research page with its verified publish date, timestamped statements and case links. A researched link between a video and a docket record is not a finding of causation in either direction.
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Cite this page
Frank Tufano Litigation Research. "Tufano v. Better Life (2026-01525)". Research last verified September 23, 2026. https://suedbyfranktufano.com/cases/2026-01525-tufano-v-better-life/